That’s a pretty significant number, totaling nearly 36% of the country’s entire population. Third on our list is Brazil, which has 114.9 million Instagram users over 13. Influencers in the United States vary by state, with accounts differing in popularity across major cities and regions. Top influencers in the United States include singer Ariana Grande, celebrity Kyle Jenner, and musical artist Beyonce. Social media has grown so rapidly in recent years that many companies and brands of all sizes have invested heavily in increasing their social media presence in the United States and other countries. Many people in the United States follow personal and brand accounts to learn more about new products, stay updated on new and existing trends, and to learn more about their favorite celebrities and other icons. Almost half of all smartphone owners in the United States have Instagram downloaded and installed on their devices. The United States is the second most popular country for Instagram users in 2021, with 157.1 million users. These and other influencers pair with the nearly 25 million business accounts on Instagram to deliver sponsored and marketing content to Indian users. Popular influencers who Indians follow on Instagram include actress Jannat Zubair Rahmani, dancer Avneet Kaur, and content creator Dolly Singh. Most users in India prefer to watch videos, which is one reason that Instagram might be so popular.
Many people in India use their phones to browse the internet to save money on WiFi, making it the leading county in people using mobile data. As of October 2021, their audience numbered 201.1 million people over the age of 13, representing a significant portion of their population.Īlthough Instagram is not the most popular social media app in India (still second to Facebook), it has surpassed other platforms in recent years. India has the most Instagram users of any country in the world. Read on to learn more about which country uses Instagram the most and how they use it. These are the top Instagram countries by users in 2021. Instagram is a popular tool for business and personal use, helping influencers rise to online fame worldwide. Statista estimates that the active Instagram users could be closer to 1.4 billion at the moment.
The number of Instagram’s monthly global active users crossed 1 billion in 2021. Users of all age groups and demographics have made the photo and video sharing app a part of their everyday routine. So now that you know what’s the average age of Instagram users worldwide, it’s time to use this information to plan your social media strategy more effectively.Instagram is one of the most popular social media apps around the world. This makes the platform particularly attractive for social media marketers who are targeting a younger audience in general. In total, over 70% of total Instagram users worldwide were 34 years and younger. However, the average age of Instagram users (33.8%) is between 25 and 34 years old. The data shows that Instagram has one of the widest user bases with users aged 13 to 64 and beyond. Overall, 56% of Instagram users are females, 44% are males.The third-largest demographic group is 35-44 with a 15.9% share.The second-largest group (29.3% of users) are aged 18-24.
The largest group of Instagram users (33.8% of users) are aged 25-34.Here’s the average age of Instagram users worldwide: # Below you can see the distribution of Instagram users worldwide as of July 2020 as compiled by Statista. We’ve pulled data from several recent studies to help answer your question. Knowing who uses Instagram can help you plan your social media strategy better and even decide whether you should focus your marketing towards Instagram or other platforms. So you may wonder who uses Instagram? What’s the average age of Instagram users worldwide? Are they mostly genY or gen Z? Are there more males or female users on the platform? And experts project this figure to grow by 20% - 30% over the next 5 years. Instagram is one of the most popular social media platforms for both brands and influencers to engage with online audiences.Īs of 2020, there are over 1 billion active users worldwide.
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